Your website is essentially an online extension of your business. And given that the majority of customers today are online, you need to create a website that is truly representative of your business. Gone are the days when a simple website would satisfy your consumers. Today websites need to be aesthetically pleasing, well-designed, and most importantly SEO friendly. Fulfilling these demands can be a daunting task and hence, many businesses hire the Best SEO Company in Los Angeles.
3 SEO Mistakes That You Shouldn’t Make
SEO is a wonderful and cost-effective way of ranking higher on SERPs. The higher the rank, the more traffic will be generated for your website. In fact, around 80% users claim that they never browse beyond the first page of the search results. This means that if your website isn’t ranking, then you will miss out on the majority of customers. However, it is also highly likely that you are incorporating all the strategies and yet you aren’t ranking well.
Of course, this wouldn’t be a problem if you hire a leading SEO Company Orange County. However, if you are trying to manage your website on your own without any prior experience then it is possible that you are making some mistakes. The following are some mistakes that you should avoid at all costs:
1. Overstuffing Keywords
Earlier, it was advisable to repeat a keyword as much as possible so the search engines could redirect users to those websites. However, over the years, this resulted in creators stuffing pages with keywords even if it resulted in the downfall of the quality. However, over the years the algorithms improved significantly as well and became more intelligent because of break throughs like semantic search. Thus, stuffing your pages with keywords is not just useless but could have a negative impact on your SEO.
2. Using H tags Improperly
Using the H tags properly is important for SEO as they help in optimizing the readability of your content. They represent specific sections of the content you’ve created. You should be using H1 for the main headings, H2 for subheadings, and H3 for other smaller sections.
This helps readers in understanding the content better and it helps search engines understand what the content is about. This enables search engines to include your content in relevant searches. Hence H tags are not just an optional feature but crucial for increasing the rank of your website.
3. Improper Maintenance
Creating internal links as well as using credible links in your articles is great for SEO. However, when you do this, chances are that in the long run, you might end up with a broken link. There are several reasons why this might happen but usually, it happens because the website you referred to changed its URL or the website simply shut down. Hence, it is important to check your articles regularly and update any broken links. Broken links are indicative of the fact that your website isn’t well-maintained. Consider hiring a company that provides SEO services in Los Angeles to maintain your website.
Avoiding these mistakes will ensure that your SEO efforts pay off well. However, managing all of this on your own can be a daunting task. Hence, it is advisable to hire a San Diego SEO Agency. Such professional companies offer years of experience and expertise so you don’t have to worry about making any mistakes that would negatively affect your efforts to grow digitally.