Most businesses want to appear on the first page of the search engine results pages (SERPs). However, not every business makes use of the right SEO tactics. Over the years, search engines have evolved drastically. Yet some businesses continue to make use of age-old tactics such as keyword stuffing. If you truly want your website to perform better then it is advisable to make use of data-driven SEO techniques. Moreover, studies show that data-driven SEO strategies offer almost 5 to 8 times higher ROI. While it is understandable that you may not have any expertise in the area, hiring a leading SEO Company in Los Angeles can help you in making use of the right SEO strategies.
Data-driven SEO strategies that will improve your website’s conversion rate
Conversion rate refers to the number of visitors to your website that complete the desired task - placing an order, making an appointment, signing up for your mailing list, etc. Conversion rate optimization is essentially the process that will help you in increasing the number of such visitors. CRO is largely dependent on data. Most CRO strategies make use of consumer data to enable a smooth consumer journey and make the overall experience much better for their visitors. While not many people are aware of this, there are certain SEO tactics that can boost your CRO efforts when the right data is used. Leading companies that provide SEO Services in Los Angeles are capable of incorporating such SEO strategies into your marketing campaigns. The following are some data-driven SEO strategies that you must be aware of:
Analyzing the Website and Optimization
When you get your website analyzed, various aspects of the website are tested. The overall performance of your website is analyzed and areas of improvement can be then highlighted. The website’s on-page optimization as well as SEO are analyzed, the keywords it ranks for are found out and the ranking of each keyword is found. Various analytic tools are also used for finding out the sources of your website traffic, highlighting any flaws that may exist as well as the loading speed of the website is tested. Optimizing all these elements also helps in enhancing your website’s user experience. Since search engines today consider user experience as one of the factors for ranking websites, analyzing and improving your website is sure to help your SEO ranks as well.
Analyzing the Content and Optimization
Although similar to website analysis, content analysis tests the content of the website rather than its technical elements. The overall content strategy is also analyzed so that areas of improvement can be uncovered. Businesses that make use of content marketing have conversion rates almost six times higher than businesses that don’t. However, such results are only possible when the website makes use of optimized content. Optimized content is capable of compelling users to take a desired action, i.e., convert. Content analysis can help you in finding out how this purpose is served by your content.
Website Design Optimization
A/B testing and usability testing are tests that are capable of providing data that will help in website design optimization and enhance the overall user experience. Conversion rate optimization mainly focuses on improving the user experience and making the user journey hassle-free. Optimizing your website design helps in improving your CRO as it removes any friction that users might experience in their journey. You can hire a Web Design Company in Los Angeles to create an optimized website for your business.
Another important aspect that affects user experience and consequently, impacts both SEO and CRO is audience analysis. Audience research refers to the process of finding out information about potential consumers that can help you in creating a targeted marketing campaign. It is advisable to hire a leading Los Angeles SEO Agency that is capable of creating an SEO marketing campaign that will improve your conversion rate as well.